PivotAll
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About Us

Mission

PivotAll helps small businesses thrive to ensure local communities thrive.  We conduct research, share resources, and connect founders to each other so they have the tools and peer-to-peer support needed to operationalize their values.


Vision

We envision a future of self-supporting communities in North America whose essential needs are met by the people who live there.

What PivotAll Values

Sell What People Actually Need

Sell What People Actually Need

Sell What People Actually Need

Offer useful products and services — not things that end up in the trash. The businesses focus on real value.

Support Workers and Families

Sell What People Actually Need

Sell What People Actually Need

Treat workers well,  pay fairly, and give benefits that help staff live full lives — like shorter hours, paid time off, health care.

Hire and Reinvest Locally

Sell What People Actually Need

Hire and Reinvest Locally

Strive to build strong local supply chains and give back to their neighborhoods, helping everyone thrive together.

Use and Reuse Wisely

Use and Reuse Wisely

Hire and Reinvest Locally

Reuse, repair, recycle, and upcycle — or use natural ways to source what they need without wrecking the environment. 

Don’t Overproduce

Use and Reuse Wisely

Don’t Overproduce

Make what’s needed — not more. Less waste, less pollution, and fewer corners cut - simple and sustainable.

Work Together

Use and Reuse Wisely

Don’t Overproduce

Share knowledge and resources with other like-minded businesses to build something better, together.

Make Things to Last

Make Decisions Together

Make Decisions Together

Make quality goods that last, using skilled labor and good materials — not fast, flimsy stuff.  Less stuff in your trashcan, more usefulness in your life.

Make Decisions Together

Make Decisions Together

Make Decisions Together

Everyone involved — owners, workers, partners — has a say. Decisions are made as a group, with fairness and transparency.

Keep Things Affordable

Make Decisions Together

Keep Things Affordable

Get creative to keep products and services affordable. Share tools and services and form partnerships that make things cheaper and better for everyone.

Our Story

The idea for PivotAll was born In 2023 when cofounder Stella McShera moved to a small town in New England, and into an 1863 farmhouse.  With a spacious attached barn and three acres, she envisioned a bustling hub that provided workshops, events and co-working space to her local community. This could serve as a model for other cities and towns across North America.  


With a focus on US based businesses, PivotAll's team is made up of researchers, practitioners and advocates with diverse business experiences and education.  

PIVOTALL TEAM

Jack Blumenshine

Jack Blumenshine

Jack Blumenshine

Researcher | Data Analyst | Loyola University of Chicago

Veronica Devenin

Jack Blumenshine

Jack Blumenshine

Academic, PhD 

Environmental Sciences & Technology | Postgrowth & Regenerative Business

Entrepreneurship and Research-Informed Strategy for Effective Systems Change and Economic Equity

Lauren Goetze

Jack Blumenshine

Patrick Loftus

Social Entrepreneurship for Economic Systems Change Strategist | MPhil Inclusive Innovation 

Patrick Loftus

Jack Blumenshine

Patrick Loftus

Digital Content Manager, JFF | MA, Degrowth: Ecology, Economics & Policy | GC Economics of Sustainability

Matt Orsagh

Stella McShera

Stella McShera

Sustainability & ESG Expert | Degrowth, Ecological Economics, and Well-Being Economy Advocate | Writer 

Stella McShera

Stella McShera

Stella McShera

Business Incubator Founder | Community Wrangler | 

MA Degrowth: Ecology, Economics & Policy 

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