Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
Mission
PivotAll helps small businesses thrive to ensure local communities thrive. We conduct research, share resources, and connect founders to each other so they have the tools and peer-to-peer support needed to operationalize their values.
Vision
We envision a future of self-supporting communities in North America whose essential needs are met by the people who live there.
Offer useful products and services — not things that end up in the trash. The businesses focus on real value.
Treat workers well, pay fairly, and give benefits that help staff live full lives — like shorter hours, paid time off, health care.
Strive to build strong local supply chains and give back to their neighborhoods, helping everyone thrive together.
Reuse, repair, recycle, and upcycle — or use natural ways to source what they need without wrecking the environment.
Make what’s needed — not more. Less waste, less pollution, and fewer corners cut - simple and sustainable.
Share knowledge and resources with other like-minded businesses to build something better, together.
Make quality goods that last, using skilled labor and good materials — not fast, flimsy stuff. Less stuff in your trashcan, more usefulness in your life.
Everyone involved — owners, workers, partners — has a say. Decisions are made as a group, with fairness and transparency.
Get creative to keep products and services affordable. Share tools and services and form partnerships that make things cheaper and better for everyone.
The idea for PivotAll was born In 2023 when cofounder Stella McShera moved to a small town in New England, and into an 1863 farmhouse. With a spacious attached barn and three acres, she envisioned a bustling hub that provided workshops, events and co-working space to her local community. This could serve as a model for other cities and towns across North America.
With a focus on US based businesses, PivotAll's team is made up of researchers, practitioners and advocates with diverse business experiences and education.
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